لێکۆڵینەوە لە ڕۆڵی پێکهاتەکانی سەرکردایەتی ستراتیژی لە پەرەپێدانی ڕێکخراوە زیرەکەکان: بەڵگەی مەیدانی لە کۆمپانیاکانی پەیوەندی لە هەرێمی کوردستاندا

توێژەران

  • Hussein Ahmad Mustafa Department of Marketing Management, College of Administration and Economics, Salahaddin University-Erbil, Kurdistan Region, Iraq.
  • Ahlam Ibrahim Wali Department of Business Administration, College of Administration and Economics, Salahaddin University-Erbil, Kurdistan Region, Iraq.

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https://doi.org/10.21271/zjhs.29.SpC.51

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Strategic Leadership, Digitalization, Smart Organizations, Telecommunication Companies, Kurdistan Region

پوختە

ئامانجی سەرەکی ئەم توێژینەوەیە لێکۆڵینەوەیە لە ڕۆڵی پێکهاتە سەرەکییەکانی سەرکردایەتی ستراتیژی وەک ئاراستەكردنی درێژخایەن، ئاراستەكردنی دیجیتاڵی، ئاراستەكردنی بەشداریکردن، ئاراستەكردنی کارمەند و ئاراستەکردنی زانیاری لە پەرەپێدانی ڕێکخراوە زیرەکەکان. لەسەر بنەمای ئەوەش، ستافی کارگێڕی و تەکنیکی کۆمپانیاکانی پەیوەندییەکان لە هەرێمی کوردستانی عێراقدا، واتە ئاسیاسێڵ، کۆرەک تیلیکۆم و زەین عێراق، پرسیارنامەیان پێدرا وەک بەشێک لە دیزاین و ڕێبازێکی توێژینەوە، كە بە گشتی 397 وەڵامی ڕەوا بەدەست هێنران. تایبەت بە تاقیکردنەوەی گریمانەكان مۆدێلکردنی هاوکێشە پێکهاتەییەکان (PLS-SEM) وەک تەکنیکێکی شیکاری ئاماری بەکارهاتووە. ئەنجامەکان ئەوە دەسەلمێنن کە هەر پێنج پێکهاتە سەرەکییەكەی سەرکردایەتی ستراتیژی كاریگەری ئەرێنیان لەسەر پەرەپێدانی ڕێکخراوە زیرەکەکان هەیە. گرنگترینیان کاریگەری ئاراستەکردنی کارمەند و دیجیتاڵی لە کۆمپانیاکانی پەیوەندیدا. هەروەها کاریگەرییە ئەرێنی و بەرچاوەی ئاڕاستەکردنی زانیاری و بەشداریکردن ڕۆڵی گرنگی سەرکردایەتی لەسەر بنەمای داتا و بەشداری چالاکانە لە کاریگەریی سەرکردەکاندا پشتڕاستکردەوە. ئەم ئەنجامانە دیاری دەکەن کە بۆ پەرەپێدانی پراکتیکەکانی بنەمای زیرەک، چالاکی و داهێنان لەناو ڕێکخراوەکاندا، لەوانەش دابینکەرانی پەیوەندییەکان، سەرکردەکان دەبێ ڕێبازێکی ستراتیژی فرەلایەنە بگرنەبەر. بۆ سەرکردەکانی کۆمپانیاکانی پەیوەندییەکان کە ئامادەن وەبەرهێنان لە تەکنەلۆژیای دیجیتاڵی و پراکتیکەکانی زانیاری چڕ بکەن لە گواستنەوەیەکدا بەرەو مۆدێلی ڕێکخراوەیی زیرەک، توێژینەوەکە تێڕوانینێکی کرداریی دەدات.

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بڵاو کرایەوە

2025-12-15

چۆنییەتی بەکارهێنانی سەرچاوە

Hussein Ahmad Mustafa, & Ahlam Ibrahim Wali. (2025). لێکۆڵینەوە لە ڕۆڵی پێکهاتەکانی سەرکردایەتی ستراتیژی لە پەرەپێدانی ڕێکخراوە زیرەکەکان: بەڵگەی مەیدانی لە کۆمپانیاکانی پەیوەندی لە هەرێمی کوردستاندا. گۆڤاری زانکۆ بۆ زانستە مرۆڤایەتییەکان, 29(SpC), 966–981. https://doi.org/10.21271/zjhs.29.SpC.51

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