The Impact of Shopping on Social Networks on Buying Behavior Among Young People in the City Erbil

Abstract

Shopping as a task and activity of institutions is implemented in various ways, and now companies are also conducting marketing activities through social networks. In this era of rapid technological development, the use of social networks has affected the lives of young individuals almost everywhere, which these effects can be both positive and negative. The development of new media platforms has made a huge impact on broadcasting content in general and social networks in particular. The aim of this study is to understand the relationship between marketing and social networks. And to Demonstrate the characteristics of marketing through social networks and figuring out the usage level of marketing in social networks. The research community is Youngs in Erbil city, the sample is Youngs in Erbil of different ages, distribution of (300) forms utilizing stratified random sampling, as for the Statistical tool to calculate the data we used the   SPSS, program. The research is descriptive, in its practical aspects to obtain detailed data and information and reach a number of results, the researchers used the method (survey) in order to know the impact of shopping on social networks on purchasing behavior among young people in Erbil. The research has reached several scientific conclusions, including: The research sample agrees that shopping on social networks effects directly on purchasing behavior of young people in Erbil, and there is a positive relationship between shopping and social networks. Social networks are important promotional tool and disseminate information in the shortest time at low cost. In this regard, the results of this study are important to understand the role of social network’s shopping among young people in Erbil.