A Cognitive Semantic Analysis of Puns in English Advertisements

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Links of the sample examples:

- Wayfair: Available at: https://www.wayfair.com/about

- Kitkat-nestle: available at: https://www.youtube.com/watch?v=MQ1KoSjpS2w

- Dollar Shave Club https://www.facebook.com/DollarShaveClub/videos/760912033953525/

- Warburtons- It Butter Be Warburtons, https://www.youtube.com/watch?v=RwBUnabkHxA

- John Deere- Available at: https://www.youtube.com/watch?v=leGN4hhAwP4

- McDonalds- Available at: https://www.youtube.com/watch?v=_srep1nJqoo

- Sustain Organization- https://www.sustainweb.org/realbread/bakers_support

- Kraft Heinz- Available at: https://www.foodbev.com/news/kraft-heinz-introduces-new-salad-dressing-brand-in-canada

- Mountain Dew official site campaign- Available at: https://www.mountaindew.com/news/mountain-calling-do-dew

- Jaguar official site’s rebranding campaign- Available at: https://www.jaguar.com/copy-nothing/index.html