Assessing The Public Relations Management in Football Association, Erbil Branch, From the Perspective of The Administrative Staff Members of Erbil Governorate Clubs

Abstract

This research intends to evaluate the management of public relations in achieving the goals of clubs in the Football Association, Erbil branch. To achieve this goal, the researchers utilized a descriptive analytical approach. The population of this study consists of the administrative bodies of the Erbil governorate clubs from (157) members, representing (29) clubs. As a main tool for this purpose to be applied to the study sample, which numbered (127) members, the researchers utilized appropriate statistical methods to analyze and process the data manipulating the (SPSS) program. And the workers in the Public Relations Department of the Federation possess leadership skills and a lack of academic qualifications among a number of employees of the Public Relations Department in the Federation, which impedes their performance. The researchers recommended working on developing realistic plans and goals for the Public Relations Department in the Football Association. And developing the image of public relations among workers in the departments of sports federations.