The Role of Sports Media in Shaping Public Opinion Toward Corruption Issues in Sports Clubs: A Field Study from the Perspective of Media Professionals in the Kurdistan Region

Abstract

This study aims to examine the role of sports media in shaping public opinion regarding corruption issues in sports clubs in the Kurdistan Region of Iraq. A descriptive-analytical methodology was adopted, and a 25-item questionnaire was developed, covering four key dimensions: the reality of sports media, ethics of media coverage, content quality, and media coverage of corruption issues. The sample included 118 sports journalists from various traditional and new media outlets. The findings reveal that the perceived influence of sports media on public opinion is generally "moderate," influenced by factors such as "source credibility" and "type of media platform." The study also highlights professional and institutional challenges that affect the quality of coverage, alongside weak responsiveness from club administrations and inconsistent adherence to ethical standards. The study recommends supporting investigative journalism, enhancing professional training, and promoting transparency and interaction between media and sports institutions.